It's Good for the Plot [Voice-Memo Pep Talk]

Feb 25

Alright, so I'm coming at you with a voice note message this week because I'm on my walk and I'm just thinking about a conversation I had with one of my friends who is also an entrepreneur. I just feel like we need to let you in a little behind-the-scenes of this conversation, what started the conversation, and what I had told her through the conversation. I feel like someone else needs to hear this. So this friend of mine had a really big launch, and she had put in a ton of effort into planning it, and did all this work to prep ahead of time. It was honestly incredible. She had done everything “right”. Then when it came to it, life just happened during the week. Family members getting sick, her husband getting sick, not having the childcare that she needed to be able to really focus on the launch and the sale, feeling like she couldn't put the amount of effort that she really wanted to put into it during the week because of all this other stuff happening. We were texting and she was saying she was bummed about it, she wished that she could have made it more of a priority, it didn't go how she wanted to go, and she didn't get the results that she wanted to get. I think a lot of us can relate to this. This is something that is so common. I think we honestly need to talk about it more because of how common it is. But things aren't always going to go according to plan. Things are going to come up. Launches aren't going to go the way that you anticipate. You're not going to get the results and sales that you hope for because of X, Y, and Z. It’s normal and it’s okay. It's good for the plot. That's what I told her.

What I mean by that is this is going to be a story that you either tell yourself down the road, you reflect on down the road, or a story that you tell in your business to other people. It's going to be something that you think back on and are like, eemember when I had that thing happen? Remember when I didn't get the results that I wanted to get? Look at how that experience led me to where I am now. Look at how I learned from that experience. Look at how I've grown and transformed from when that happened. I often think about when I was first starting in business, and I would have calls, kind of like webinar type of calls, and I would prepare for it. I'd get super, super ready for it. I would anticipate all these people showing up, people would sign up for it, all this good stuff. Then I would get on the call, and no one would show up. No one. Instead of just ending the call and never doing another one ever again, I would hit record, and I would do it anyway. I would give the presentation, I'd do the webinar, do the training, whatever it was, and I would just do it anyway. Then the next month I'd do it again, and I'd do it again. Now, almost seven years later from when I started really doing these calls, I know that when I get on a call, when I have a training scheduled, when I book a webinar, there will be people there. I've gone from no one joining these webinars, no one getting on these calls to now having helped over 350 women through our program in the last two and a half years alone.

It was good for the plot. It is good to look back and see that growth. It's good to look back and see I didn't quit when no one showed up. I didn't give up when no one liked my posts. When I had 500 Instagram followers and no one was really paying attention to what I had to say. It was good for the plot. It didn't go according to plan. It was frustrating to do all that work, put in all this effort, and not see the results that I was really hoping for. But now, because I didn't give up, I can look back and be proud of how far I've come. I can be proud of the learning experience that allowed for me to have the growth that I've had in life and entrepreneurship and all of the things. So if you're someone who has maybe experienced this, someone who feels like you had a “failed launch”, someone who didn't get the sales that you wanted to get, didn't get the results that you were looking for, haven't booked the clients that you were really wanting to book…just remember it's good for the plot. Just remember that there's always a lesson that can be learned, and if the lesson is simply to keep going because a year from now, two years from now, three years from now, five years from now, you can tell the story about how this went compared to where you are now, then that's reason enough to keep going. So I hope this encouraged you today and I'm rooting for you. Chat soon.